Last week, The Guardian, New York Times, and other media outlets reported that Chinese authorities in the Muslim-dominated Xinjiang Province will be offering cash incentives to promote inter-ethnic and inter-religious marriages. The cash reward will be offered to married couples in which one member is an ethnic minority and the other Han Chinese, and has been described by many as a further drive to assimilate Uighur Muslims into the dominant Chinese culture and away from their Islamic beliefs. The "big celebratory gift package" as it has been termed by Chinese officials includes annual cash payments of 10,000 Yuan (£980) for these inter-ethnic couples during the first 5 years of their marriage as well as privileged access to housing, healthcare, and education for their children. At a high-level forum on Xinjiang in May this year, China's President, Xi Jinping called for new policies to better assimilate Uighur Muslims into mainstream Chinese society and culture. Chinese policy makers have even coined new terminology in relation to this strategy – "ethnic blending" or "fusion". This process of social engineering through marriage is one offshoot of this scheme.