US president Barack Obama laid out his administration's much awaited strategy in a national televised address on Wednesday 10 September. Whilst this assumes his government had no strategy, America's strategy has been taking shape against ISIS for some time. This can be seen from the fact that Obama only moved US troops when ISIS was a mere 40 Kilometres from the Kurdish capital city of Arbil in Northern Iraq. US policy makers concluded with the Iraqi central government giving up on taking back areas they had lost to ISIS and with Kurdish forces on the verge of capitulation, air strikes were necessary. With a war weary public Obama is considered to have failed the country in foreign policy areas such as Syria. His speech was in reality a public relations exercise ahead of the November US midterm elections. Whilst Obama's speech was aimed at his domestic audience, his government's strategy on the Iraq crisis, ISIS and Syria revolves around four key areas.